Mr. Beast has beaten Mark Zuckerberg − and everyone else − to become the first person to hit 1 million followers on Instagram Threads, according to Guinness World Records. 

Zuckerberg was the second person to hit 1 million followers on the app launched this week by his company, Meta.

According to Guinness, Mr. Beast, whose real name is Jimmy Donaldson, hit the milestone at 9:42 a.m. EST on July 6, just a few hours after he joined the app. As of Friday, Mr. Beast had 38.4 million followers on Instagram.

Guinness also shared a video of how they monitored his follower count on Twitter. 

Zuckerberg’s Threads, a new social media platform for Instagram users, went live on Thursday and is aiming to be a "friendly" alternative to Twitter for people who don't like the changes Elon Musk has made since he bought Twitter in October 2022.